Embracing Variability:
In this era of new technologies, mass customization gives a personal quality to designed objects that mass production usually could not. When good design gave objects personality they were cherished, in contrast objects of mass production have often been perceived as cold and sterile.

We are entering an era that could be referred to as “Post Object.” The idea of a static designed device, tool or fixture being conceived as a single form for a single condition is being undermined. Now a cloud of possibilities – variations in scale, materials, performances, and production — will be designed into every concept object.